Oct. 31, 2013 - Submissions for NYCPSFF Visits South Africa: 2014 and NYCPSFF 2014 are now being accepted.
Oct. 31, 2013 - NYCPSFF has partnered with www.IndieBloc.com for 2014. IndieBloc provides a platform for filmmakers and brands to work together. IndieBloc is always looking for short films to present with their brand campaigns. Click here for more info on NYCPSFF and IndieBloc.
In 2013, NYC PictureStart Film Festival Visits South Africa was launched. The event took place April 22 - 28, 2013. Two nights of screenings in Potchefstroom and two nights of screenings in Johannesburg.
The festival in South Africa was created by Ben Arredondo, festival director of NYCPSFF, Steven Bosch, South Africa festival director and faculty member of North West University and Christoff Swanepoel, staff member at North West University.
The festival's objective was to showcase to South African audiences the work of South African filmmakers as well as top notch short films from around the world that have been screened at past NYCPS film festivals.
The inaugural event was well received, attended by over 400 people. The festival was supported through a successful Kickstarter campaign and North West University.
With more support from the South African consulate in NYC and South African Tourism group in NYC, a follow up event was held during the NYC PictureStart Film Festival in June, 2013. Four South African short films were screened to NYC audiences.
The hope is to make NYC PictureStart Visits South Africa an annual event so that the spotlight continues to shine on the talented filmmakers and performers of South Africa.
2014 plans are in the works. More info to come.
January 21, 2014 - NYC PictureStart event: Season Opening party
February 20 - 29, 2014 - NYC PictureStart Film Festival Visits South Africa
March 19, 2014 - NYC PictureStart event: South Africa in NYC
June 1 - 4, 2014 - NYC PictureStart Film Festival (NYC)
Producer, director and writer Ben Arredondo has been promoting the careers of emerging filmmakers since 2009 with the NYC PictureStart Film Festival. Under Arredondo’s leadership, this annual festival, started in 2002, has grown from a local one-night only event to an internationally recognized festival. In 2012, NYC PictureStart was named by MovieMaker magazine as one of the “25 Film Festivals Worth the Entry Fee: 2012.” In 2013, NYCPSFF launched it’s visiting series, starting with screening events in South Africa.
In addition to his work with PictureStart, Arredondo wrote, filmed, directed and produced the short films Last Day and Betting Blind, in addition to several web video series. He also produced and directed over 40 nationally broadcast commercials with the media company Cellfish, and he independently directed five downtown theatre productions in New York City. Arredondo has a keen eye for talent and a strong commitment to bring that talent to new audiences, whether it’s through films, commercials, or theatre.
Prior to his career in the entertainment industry, Arredondo worked in publishing where he held production positions for magazines such as Teen People, Biography, and Sports Illustrated. He received a BA in English Literature from the University of Houston.
Steven Bosch, South African Festival Director
Steven Bosch is a South African visual artist and lecturer in Communication at the North-West University (Potchefstroom). As an artist he has participated in various group exhibitions and has artworks in local and international art collections.
Prior to becoming a lecturer, he worked in the magazine publishing industry.
Communications, Press and Media
Dark Horse Communications (DHC) is a strategic communications and activations consultancy based in Johannesburg, South Africa.
Founded by communications expert, Chris Verrijdt, DHC has over 15 years local and international experience in all aspects of marketing, PR, media relations, publishing, advertising, eventing and brand activation.
Specialising in high-end luxury products, the food and beverage industries, consumer technology and the Arts, DHC has worked for some of the country’s biggest companies as well as global leaders in their field.
In addition they have been at the helm of some of the country’s biggest Arts Awards.
Their motto of “only do cool stuff with awesome people” permeates through their entire organisation and their staff are often seen in the middle of the action – whether it’s a beer festival; the launch of a new 5-star hotel or a year-end financial presentation, DHC is always front and centre.
Dark Horse Communications sees themselves as strategic partners and unofficial brand ambassadors rather than outsourced consultants and the team prides itself on their work, professionalism, transparent work ethic and a way to deliver key client messages in a dynamic, fresh and out-of-the-box way of thinking.
Kendall Jones, Legal
Entertainment lawyer Kendall Jones has been practicing law since 1995 — she’s actively licensed in California, Florida, and Georgia. Her clients have included renowned musicians, filmmakers, TV producers, writers, actors, and models. She has appeared on Court TV to discuss privacy and publicity rights and has been hired to speak to writers’ groups regarding copyright and defamation issues. Kendall has made numerous radio appearances, and her cases have been covered in multiple newspapers. Kendall is a member of the Screen Actors Guild, and currently she is in the professional training program at the famous Groundlings School in Los Angeles.
Greg Segal, Founder
Greg Segal is a producer, sales agent, and entertainment attorney based in Los Angeles and New York City.
Greg is the founder and producer of the Slamdance Horror Script Competition Film Slate, which proposes to produce feature films from the winning horror scripts from Slamdance's wildly popular script, to premiere at the Slamdance Film Festival. The slate will enlist Slamdance's enormous marketing pull and public awareness (e.g., 32 million page clicks at Slamdance.com during January 2006) to publicize the movies produced prior to their release.
Greg recently co-produced Will Kaufman’s Sinners & Saints, an action-thriller set against the backdrop on Katrina-ravaged New Orleans. Sinners stars Johnny Strong, Kevin Phillips, Costas Mandlyor, Louis Mandlyor, Tom Berenger, Sean Patrick Flanery, Method Man, Jurgen Prochnow, Brooklyn Sudano, Kim Coates and Jolene Blaylock.
Greg is the producer of HBO American Black Film Festival Grand Jury Prize winner, Academy Award nominee Anthony Lover's My Brother, starring Vanessa Williams, Nashawn Kearse, Tatum O'Neal, Christopher Scott and Fredro Starr, released March 16th in 19 cities with distributor Codeblack Entertainment in partnership with AMC/Loews Theaters. A winner of 26 awards and honors to date, My Brother is one of the most honored films targeting African American audiences since The Color Purple. It is distributed by Universal on DVD.
Additionally, he served as a production executive on David Wain's The Ten, which stars Jessica Alba, Paul Rudd, Winona Ryder, Famke Jansen, Gretchen Mol, Oliver Platt, Ron Silver, Liev Schrieber, Rob Corddry, Justin Theroux and Adam Brody, released theatrically by ThinkFilm in Summer, 2007. He's also working on post-production of writer-director Jeff Roenning's horror-comedy Hot Baby, a co-production with Apple, which stars Adam Scarimbolo (Guide to Recognizing Your Saints), Emily Grace (What Alice Found), and Noah Fleiss (Brick). Greg is also a co-executive producer on Harold, directed by T. Sean Shannon and starring Cuba Gooding, Jr., Nicki Blonski, Ally Sheedy, Rachel Dratch and Spencer Breslin in the title role.
His fifth feature, Scott Dacko's The Insurgents, stars John Shea, Henry Simmons, Michael Mosley, Juliette Marquis and Mary Stuart Masterson premiered at the Oldenburg Film Festival Germany's answer to Sundance, in September, 2006, and took home the Audience Award for Best Picture in its festival premiere. The Insurgents had its tour through the U.S. festival circuit, beginning with its win for Best Screenplay at the Palm Beach Int't Film Festival. It is available on DVD from Alumination/Peace Arch.
Previously produced films include multiple fest (including Outfest and the Woodstock Film Festival) nominee Harsh Beauty, Alessandra Zeka's documentary about the eunuchs of India, which received funding from the NYFA, Sundance/Soros-Open Society, and the New York State Center for the Arts, available on DVD from Frameline; and Take the Bridge, a dramatic feature directed by Sundance veteran Sergio Castilla, which debuted at the Tribeca Film Festival in April 2007.
Greg also produced former biz partner John Gallagher's seventh feature film, New York Independent Film Festival Audience Award Winner Cupidity and a TV pilot, Acting Class.
In addition, Greg founded and has run the New York City shorts festival, the NYC PictureStart Film Festival.
Greg has lectured on the topics of film production and entertainment law at the New York Film Academy, and at New York's School For Visual Arts. Until late 2003, and his entry into the entertainment business, Greg practiced law with firms such as Cadwalader, Wickersham & Taft, Ernst & Young and Deloitte & Touche. In addition to entertainment law, Greg is an expert in the law of taxation and holds an MBA and CPA.
COMING SOON - A page dedicated to the filmmakers and performers who inspire to keep creating.
QUOTES ABOUT NYCPSFF
"NYC PictureStart Film Festival is one that I look forward
to all year, not only because the level of filmmaking is so rich and
energetic but because there is such an eclectic and diverse mix of films
to see that you will rarely see the same films in another festival like
this again. This festival differs from others because it will put the
new guy in the business right up there with the pros and the amazing
thing is, because of the festival's curating and programming, you can
rarely tell the difference."
- Michael Fodera (Director)
"PictureStart NYC is the perfect balance between intimate and
open, professional and casual. It's encouraging atmosphere really makes
it stand out. An ideal place to meet people who work in the industry and
people who support indie."
- Aaron C. Peer (Actor/Director)
"NYC Picturefest is just fantastic. It's a 'small enough to care' boutique festival right in the middle of SoHo, which, for any traveling filmmaker thinking of attending, is just amazing. The relaxed, low key and funky vibe are the perfect ingredients for this festival which is certain to grow over time. The careful pondering which must be part of the selection process is acute and means the films at NYC PictureStart are not only enjoyed by the attending local and international filmmakers but also members of the public who are looking for something fresh and new. The festival cleverly runs over three evenings, each of which has a comfortable duration in which the audience can immerse itself in a global feast of high quality short films.
NYC Picturefest looks at films across all genres but seems
to favour projects with a strong narrative drive - a blessing from the
perspective of the audience. The festival is a competition and in the
year True Love was invited the judges were all of repute and well
respected. I felt they were qualified to give opinion and make the
decisions that they did and (as most filmmakers know) it's not always
like this at other festivals and it can be really hit and miss. The same
can be said of the selection process - again, in the year that I was
invited to attend, I didn't think there was a single film that didn't
deserve to be there and it was a hugely enjoyable experience."
- Simon Toy (Director/Writer/Producer)
"The New York Picture Start Film Festival was my first film
festival to get accepted to. I couldn't have been more honored to be
part of a such a wonderful festival. With only a handful of films
accepted, I was thrilled to be amongst such amazing international
talent. I know that I'll be submitting my future films to this festival
and can only dream I'm lucky enough to be accepted again."
- Serge Kushnier (Director/Actor/Writer)
"NYC PictureStart attracts great filmmaking and screenwriting
talent, screening terrific films and offering great opportunities to
meet fellow filmmakers. I was humbled by my reception as a screenwriting
finalist, and amazed at the organizers' ability to make each of us feel
welcome and special!"
- Eric Hunsley (Screenwriter)
"New York Picturestart Film Festival is one of the best I've attended. Having traveled from Australia for two NY festivals, PictureStart was the clear winner.
The organizers were very welcoming and we enjoyed the
interaction with the other the other film-makers. I can honestly say I
enjoyed each and every film I saw at the festival. The selection
committee did an excellent job and I loved that all the films had a
strong and clear story. We hope to attend again this year."
- Janelle Raynor (Producer)
"Ben Arredondo is one class act. Not only did he create an
exciting and well-organized film fest experience for the guests of NYC's
PictureStart Film Festival, he was generous and available to the
filmmakers before, during and after the event! So glad to have been a
part of PictureStart...and especially glad for the contacts made there."
- Jim MacDonald (Actor/Director/Writer)
IndieBloc promotes original voices in film making through brand partnerships.
IndieBloc is a content marketing platform for brands and videomakers.
Creatives make content. Brands advertise it. Indiebloc enables the rest.
NYC PictureStart Film Festival is working with IndieBloc to bring attention to filmmakers that there is a home for their short films after the film festival circuit.
Go to www.indiebloc.com for more info.
Jury for 2014 coming soon.
NYCPSFF takes pride in building a community of filmmakers.
Coming soon is a list of participants in past NYC PictureStart Film Festivals.